We often speak of recruiting and retention strategies as if they are part of the same package, but as Joe points out in this eye-opening presentation they each rely upon hitting very different motivational hot buttons.  He describes practical values-based recruiting and retention strategies employed by organizations that have been recognized for their status as best places to work.


You recruit with the “honey” of left-brain features such as pay and benefits…


You retain with the “glue” of right brain qualities reflected in values, culture and attitude.



Some of what’s included:























“Joe gave us an energetic, heartfelt presentation with real substance and useable content.  His passionate presentation received excellent feedback from our attendees and we look forward to working with him again.”


- Craig Fowler, Education Chair and Treasurer, National Association of Physician Recruiters


For more information please call 319-624-3889 or email Michelle at Michelle@valuescoachinc.com

Eight reasons why “soft stuff” is vitally important to you and your business.

Why you have to hit different motivational hot buttons for recruiting and retention and therefore need separate strategies for each.

Why and how the Invisible Architecture™ of your organization should play a key role in your recruitment and retention strategies.

Why you need a cultural blueprint for the Invisible Architecture of core values, corporate culture and emotional attitude in the workplace.

The cultural power of symbols, stories, and rituals.

Eight Honey and Glue Strategies for Recruiting and Retention.

A no-cost strategy for transforming your workforce into your best sales force.

Why generational differences aren’t as important as you think they are.